Week 5 Post 2


“Target Market Analysis for Rebel Rose Designs Products.”

“This target market analysis report is being prepared to consider who exactly Rebel Rose Designs Target Market is, and what audience they should be making marketing efforts towards”


Target Audience for Rebel Rose Designs is primarily women age 24-50. They are Essential oil users and distributor, housewives, Mothers/families, Dog and Cat owners, Hipsters, "crunchie" holistic users and users of natural home cleaners. They are yoga and pilates enthusiasts. They believe is plant medicine before pharmaceutical companies. They purchase lots of essential oils and make a lot of DIY home products for cleaning and to aid in ailment relief. They buy Rebel Rose Designs shelves to display their oils but also they buy Rebel Rose Designs rollers and crystal to make and use their essential oils.

Summary of Market Research was retrieved personally by doing a survey in Essential Oil Facebook groups and averaging the essential oil user and well as their hobbies, occupations and purchasing patterns for essential oils accessories. 

Analysis of Trends according to https://www.grandviewresearch.com/industry-analysis/essential-oils-market The essential oils market demand was 226.9 kilotons in 2018. It is projected to expand at a CAGR of 8.6% from 2019 to 2025. Robust growth of end-use industries such as food & beverage, personal care & cosmetics, and aromatherapy has translated into an upswing in the demand for the product.


https://www.alliedmarketresearch.com/essential-oils-market stated that Essential Oil Market is expected to reach $11.19 billion by 2022, with a CAGR of 8.7% from 2016 to 2022. With this tyoe of an increase, there will be more Essential Oil users which means more prospective customers for Rebel Rose Designs. 

Risks and Competition as with any small business, there is lots of risk and competition. Currently there are a handful of other Etsy accounts that make and sell shelves, Tucker Company Co. has the highest sales on Etsy for wood oil shelves. There are also many that sell labeled roller bottles. I have not however seen any that sell rollers with the actual crystals inside likeI do, they generally sell roller ball tops that are made from gemstones. The competition for bath bombs is huge, but the competition for essential oil infused bath bombs that are filled with gemstones is non existent, or at least to my knowledge and research. But even if some of the competition is scarce right now, that doesn't mean it will always be. People tend to copy and duplicate when they can. So my goal has to be to saturate the market with the items I sell that are not sold everywhere and be the best. 

Projections and Predictions I predict my sales will only go up with consistency and social media marketing. Who knows, maybe I will find a new niche in the process and be able to incorporate that and grow even more than I anticipate. 





























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